What Is The CRM Value Chain Model?


All the successful companies on the market choose to orient most of their time towards managing customers profitably, a core objective that will be reached if you apply the best CRM models that are able to help your organization reaches its objective.

A Commonly Used Model for CRM

The CRM Value Chain model outlines the idea that a value chain can be used for identifying the right automated stages and processes involved in the reaching and transforming of the business inputs into outputs. The CRM Value Chain Model is also known for clearly dismissing any sort of emotional added value, it is considered to be a simple bridge between marketing and IT.

When Can One Use the CRM Value Chain Model?

The CRM Value Chain Model has been updated with a number of business-to-business and business-to-consumer settings,  and its meant to serve large companies from industries like IT, manufacturing, software services, large retail areas, financial services, media giants, telecoms, and construction services. The most important purpose of the CRM value chain model is the fact that it offers the guarantee that once a company uses the system, it builds valued long-term relationships with its strategically identified customers.

About implementing the IT-enabled sales & service function

When using a CRM value chain system, we will identify five important stages like the customer portfolio analysis, the customer intimacy check, a network development step, the value of proposition development and last and not list the managing of the relationship step. The above mentioned CRM stages are divided into two distinct and powerful stages of value chain CRM. Both the first and the second stage of the CRM value chain model are composed of lots of concepts, processes, and tools mainly used to implement the best final strategy ever. These first three stages of the value chain CRM enable the companies to study the habits and attitudes of their customers, and the other two steps allow the companies to interact with the customer and eventually might even develop a long-lasting customer-brand relationship. CRM will succeed every time a customer is happy with the product and the customer service of your business.


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